CHROMiX / HutchColor Announce Curve2


Chicago IL - Print09, Sept 14, 2009 - CHROMiX and HutchColor announce Curve2(TM), successor to the highly successful IDEALink(TM) Curve software.

Curve2 makes G7 calibration easier, faster, more accurate, less error prone and less expensive.

At Print09 the team of CHROMiX Inc. and HutchColor, LLC are announcing new software called "Curve2" for calculating G7(r) calibration curves. Curve2 replaces the current IDEALink Curve software.

Like IDEALink Curve, Curve2 is primarily designed for calculating G7 calibration curves, but does so with much higher precision due to completely new core algorithms. G7 Expert and SpotOn! Press founder Bruce Bayne said "After testing the new Curve2(tm) tool I found the results to be highly accurate - especially with difficult devices."

Over 50 new functions and features have been added to Curve2, enhancing the intuitive interface of IDEAlink Curve to further simplify the G7 calibration process and improve its effectiveness. From basic pre-qualification tools that verify ink and paper colors, to conformance metrics for NPDC and gray balance, Curve2 elevates the whole process of G7 calibration and monitoring.

All aspects of a G7 calibration are contained in a new document format capable of holding a series of related press runs in one single file. Successive press runs are linked to previous runs so that Curve2 can accurately calculate new curves based on previous curves, perform run-to-run checks, and qualify how accurately a particular run or sample meets the G7 definition.

Graphing has undergone a complete redesign. Every Curve2 graph now has integrated zoom, pan and expansion tools. Users can view Curve2's corrections vs control points and optimize the control points sent to the RIP for the most effective corrections possible.

Curve2's calibration curves are now available to more users and tools. Curves can be exported as device link profiles, Photoshop(tm) curves, text files and RIP configuration files. Curve2 can also display the "Measured" percentages required by some RIPs, instead of the more common "Wanted" percentages.

As a surprise to some users, Curve2 can also calculate ISO-standard TVI curves instead of G7 curves. "We wanted Curve2 to be as flexible as possible" explained HutchColor's Don Hutcheson. "TVI calibration was the number one request from European users. Including both methods allows users to compare the TVI and G7 methods of calibration."

Also announced this week is an optional "Virtual Press Run" (VPR) module which minimizes the need for a second qualification run. By applying the calculated curves from an initial calibration run to an IT8 target measured from the same run, VPR can not only save the cost of a second press run, but also reduce errors due to variations between runs, and permit several paper types to be calibrated and profiled in one session, with just one set of plates. More details are available in a separate press release for VPR.

"Curve2 VPR is worth it's weight in gold." said Mike Graff, CEO of Sandy Alexander, Clifton NJ. "The VPR option can pay for itself in a single day."

CHROMiX / HutchColor are licensing the underlying technology of Curve2 to workflow, RIP and utility developers in an SDK called CurveCore, also announced this week.

Curve2 integrates customer feedback, feature requests and press room experiences to move G7 calibration tools to the next level. "IDEALink Curve was the first tool to make G7 calibration practical." said Hutcheson. "Curve2 refines the process with higher precision, greater efficiency and less chance for error." said Hutcheson.

Curve2 is scheduled to ship in October with a recommended retail price of 1,199 and a pre-release price of 1,099. Curve2 with VPR lists for 2,499 or 2,399 pre-release. Existing IDEAlink Curve users can upgrade for 499 pre-release (thereafter 599 to 799) or 1,798 for Curve2 with VPR.

Curve2 is being demonstrated at the Color Management Group booth (#1463D) where advance orders can be placed.


Media Contacts:

For CHROMiX:
Carolyn Boone
206-985-6837 x8
CHROMiX, Inc.
boone (at) chromix.com

For HutchColor:
Don Hutcheson
908-689-7403
HutchColor, LLC
don (at) hutchcolor.com

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HutchColor Corp

In 1995 Don Hutcheson formed the first ICC color management consultancy. 15 years later, HutchColor, LLC has trained many of the world's top printers, publishers, photographers, agencies and designers and pioneered such techniques as HiFi color, digital proofing, RGB workflows and soft proofing. While chairman of the IDEAlliance GRACoL(R) committee (2004-7) Hutcheson turned a 25-year-old private trick into the IDEAlliance G7(R) method. G7 has revolutionized the printing industry and made standardized printing and proofing easier and more accessible to thousands of users worldwide.
HutchColor continues to teach G7, color management and standardized printing and proofing to a wide range of clients, and is one of the most respected sources on the subjects. For more information go to www.hutchcolor.com.

CHROMiX Inc.

CHROMiX, Inc., the creator of ColorThink, ColorThink Pro, Maxwell, the co-creator of IDEALink Curve, and the author of the 2008 SWOP Proofing Study, was founded in 1998 to provide technical services and products to businesses in content-production industries. They dedicate their efforts to color management and image fidelity, and combine an excellent suite of tools, including its own popular ColorThink products, with years of industry experience. With customers, dealers and partners in over 85 countries, CHROMiX is uniquely qualified to serve the imaging industries. More information is available at www.chromix.com.

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Trademarks: IDEALink, G7(R) and GRACoL(R) are registered trademarks of IDEAlliance. All other trademarks are property of their rightful owners.

This press release contains forward-looking statements. These forward-looking statements include, without limitation, statements about the product development features and timelines for software and web services and our strategy. These forward-looking statements do not constitute assurances regarding our future results. We undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or relevant events occur in the future.